{"id":6124,"date":"2023-02-09T00:00:02","date_gmt":"2023-02-09T00:00:02","guid":{"rendered":"https:\/\/clearcourse.co.uk\/staging\/?p=6124"},"modified":"2025-10-01T07:12:42","modified_gmt":"2025-10-01T07:12:42","slug":"how-swan-retail-helped-build-award-nominated-loyalty-for-jersey-icon-voisins","status":"publish","type":"post","link":"https:\/\/clearcourse.co.uk\/staging\/how-swan-retail-helped-build-award-nominated-loyalty-for-jersey-icon-voisins\/","title":{"rendered":"How Swan Retail helped build award-nominated loyalty for Jersey icon Voisins"},"content":{"rendered":"

As a software and payments business that spends every day developing and implementing technology solutions for our clients, it\u2019s always enjoyable to work with businesses that have huge experience behind them. Businesses that have seen trends develop and emerge \u2013 businesses that have ridden the highs and lows that have naturally come along. <\/p>\n

Of course, to thrive in business for decades or more requires vision, foresight and tremendous acumen \u2013 and a deep understanding of what customers need today, and \u2013 perhaps more importantly \u2013 tomorrow.<\/p>\n

That\u2019s precisely what Voisins department store in St Helier, Jersey, has in abundance. <\/p>\n

The UK\u2019s oldest family-owned department store was founded in 1837 and has been using ClearCourse brand Swan Retail\u2019s solutions for the best part of two decades to help run both the in-store and online parts of its fashion, beauty and homeware business via its SRS (Swan Retail System)<\/a><\/a>, Cygnus EPOS<\/a><\/a> and FUSE customer loyalty app<\/a><\/a>. <\/p>\n

\"\"<\/p>\n

<\/p>\n

Enhancing customer loyalty<\/h2>\n

<\/strong><\/p>\n

Customer retention is always a huge challenge for businesses, and in retail \u2013 where price often drives purchase decisions \u2013 being able to keep customers loyal is a constant challenge. <\/p>\n

During the global pandemic, retail businesses were forced to operate online, and customers became increasingly confident and familiar with transacting via retailers\u2019 websites. <\/p>\n

And this caused a problem for retailers \u2013 because typically, the online and bricks-and-mortar elements of their businesses had operated independently in terms of the tech powering them, and often as business units, too. <\/p>\n

Of course, the ability to get a holistic, 360-degree of customer behaviour is vitally important in today\u2019s world. Knowing what a customer\u2019s done in-store and what they\u2019ve done online can provide insights that can be monetised, and information on customer behaviour can be used to target offers \u2013 as well as increase relevancy. <\/p>\n

Getting that view, however, relies entirely on having the right software solution in place\u2026 <\/p>\n

\"\"<\/p>\n

<\/p>\n

A new era of customer loyalty<\/h2>\n

<\/strong><\/p>\n

Previously, Voisins had a successful customer loyalty scheme that was department-specific, and relied on a physical card being stamped. <\/p>\n

And while it had served a purpose, customer data was not easily traceable, and data wasn\u2019t linked to its retail software. As a result, data on customer behaviour, such as purchase history, rewards usage and demographics was not being recorded \u2013 making targeted marketing near impossible, and limiting communications to blanket messaging. <\/p>\n

Voisins needed a loyalty programme that covered all elements of the business, and created a single source of truth for customer data, which could be used to segment, target and position its marketing, with the ultimate aim of driving sales across all channels. <\/p>\n

And so, the Swan Retail team got to work, collaborating closely with the Voisins team to deliver a solution that would help Voisins put the foundations in place for its next chapter. <\/p>\n

\"\"
\n<\/p>\n

Evolving a near-200-year-old business<\/h2>\n

<\/strong><\/p>\n

The solution, Voisins Rewards, was created by Swan Retail\u2019s project and product development teams, and was designed to integrate with its back office system, SRS, the website (built in WooCommerce, powered by Swan), its customer-facing loyalty app, powered by FUSE, its Omnisend account that manages email marketing campaigns and automation, and its EPOS, Cygnus. <\/p>\n

Voisins wanted to be able to trigger a discount voucher when customer points reached a threshold. Thanks to Swan\u2019s solution, vouchers are visible across all touchpoints, including at the till, which enables customers \u2013 who can sign up to the scheme in-app, on the website or in-store \u2013 to decide whether to use the vouchers in-store or not, and prompts staff to encourage customer spending. <\/p>\n

Since launching the new Voisins Rewards, more than 13,000 customers have signed up \u2013 giving the business an extraordinary amount of insight into customer trends and purchasing patterns through which to tailor and target marketing. <\/p>\n

And, as a result, the business has been able to achieve a \u00a3500 return for every \u00a31 of marketing spend, as well as enjoying other benefits, including increased customer engagement, reduced admin time, and being able to nurture customers in real-time with exclusive offers. <\/p>\n

The solution\u2019s also been shortlisted for a 2023 Digital Jersey Tech Award<\/a><\/a> \u2013 a glowing endorsement of the impact that app has had in a relatively short space of time. <\/p>\n

A business\u2019s history and longevity is a hugely powerful business asset \u2013 and layering an outcome-focused tech solution on top means the business is truly geared up for future success, too. <\/p>\n","protected":false},"excerpt":{"rendered":"

As a software and payments business that spends every day developing and implementing technology solutions for our clients, it\u2019s always […]<\/p>\n","protected":false},"author":4,"featured_media":6134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24,17],"tags":[],"class_list":["post-6124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news","category-news"],"yoast_head":"\nSwan Retail and Voisins - 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