{"id":6169,"date":"2022-11-30T00:00:08","date_gmt":"2022-11-30T00:00:08","guid":{"rendered":"https:\/\/clearcourse.co.uk\/staging\/?p=6169"},"modified":"2025-10-01T06:56:23","modified_gmt":"2025-10-01T06:56:23","slug":"cymba-a-new-look-for-a-new-chapter","status":"publish","type":"post","link":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/","title":{"rendered":"Cymba: a new look for a new chapter"},"content":{"rendered":"

Here at ClearCourse, we love businesses that have a real, very genuine sense of purpose.<\/p>\n

Businesses that contribute positively to not only their customers but the world around them, too. And one business that certainly typifies that is Cymba<\/a>.<\/p>\n

Cymba, a small business that primarily works with charities to help increase fundraising and donations, joined ClearCourse in 2021 after almost 20 years helping the likes of Macmillan Cancer Support, UNICEF, RSPCA and Marie Curie increase donations via mobile payments and messaging.<\/p>\n

The business also works with household brand names \u2013 think Uncle Ben\u2019s, Cadbury, Heineken, M&M\u2019s, and Marvel \u2013 to generate competition entries and generally engage their audiences.<\/p>\n

Cymba\u2019s tech platform, where clients can manage their campaigns and access real-time data, is just one part of the Cymba proposition.<\/p>\n

The Cymba team has always prioritised customer service \u2013 and, as a long-serving team, it\u2019s those one-on-one relationships, strategic advice and invaluable guidance that clients value more than anything else.<\/p>\n

\"\"<\/p>\n

The value of people<\/h2>\n

Businesses that joins ClearCourse undergoe a branding refresh. It\u2019s good to revisit the key messages that we want audiences to understand. It\u2019s important to sense-check the brand proposition and how the visuals connect with the audience.<\/p>\n

After all, brands and the products and services they offer often evolve and mature organically, but branding, websites and other marketing collateral rarely evolve at the same pace.<\/p>\n

When working with the Cymba team, one thing became abundantly clear.<\/p>\n

The business is about people.<\/p>\n

The people within Cymba and the charities and businesses they work with.<\/p>\n

The people who the brand connects with via text-to-win competitions.<\/p>\n

And crucially, the people \u2013 and causes \u2013 that are helped because the brand has worked to increase charitable donations.<\/p>\n

That\u2019s why, across the new Cymba website, people feature heavily \u2013 not only in the imagery used but also in the library of case studies you\u2019ll now find.<\/p>\n

The faces of the Cymba team are all on the site too. They\u2019re there because these are the people clients will be working with \u2013 clients won\u2019t be outsourced to a call centre where it\u2019s potluck who they speak to; they get to connect directly with members of that small team.<\/p>\n

\"\"<\/p>\n

Creating relevancy for today<\/h2>\n

Of course, people are just one aspect of a brand \u2013 the product has to stand up to scrutiny, and keep on innovating.<\/p>\n

With the cost of living crisis, rising costs and other financial pressures, the vast majority of people have less disposable cash than a year or two ago \u2013 so creating a compelling case to donate to charities, and make it as simple as possible, is more important than ever before.<\/p>\n

And that\u2019s where Cymba really comes into its own.<\/p>\n

The brand has been at the forefront of mobile giving technology for two decades, helps charities get a direct response from TV commercials, display advertising and billboards. The new logo, website and brand positioning reflects the confidence and knowledge that this experience brings.<\/p>\n

It also reflects the backing and scale Cymba now has as part of ClearCourse.<\/p>\n

In an increasingly challenging market for charities, Cymba\u2019s incredibly well placed to help them achieve whatever they need to.<\/p>\n

And it certainly looks the part as it enters the next chapter of its evolution.<\/p>\n

Dan Barber, Director of Brand Strategy at ClearCourse, commented:<\/p>\n

“We\u2019ve created an overarching brand identity for ClearCourse<\/a>, built from a foundation of clean lines, space and execution of typography. Cymba has adopted this brand architecture. Additionally, we\u2019re slowly collating our image library to showcase real people in real situations, be that our customers or our teams – and it\u2019s that inclusion of people-led imagery that helps us connect. Many people support our software and payment solutions, and those solutions give power to the people who use and interact with them. Cymba is a benchmark in terms of people – they\u2019re a great team, and we\u2019re proud to have worked together to produce their new go-to-market messaging, brand identity and website.”<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Here at ClearCourse, we love businesses that have a real, very genuine sense of purpose. Businesses that contribute positively to […]<\/p>\n","protected":false},"author":4,"featured_media":6180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[24,17],"tags":[],"class_list":["post-6169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-news","category-news"],"yoast_head":"\nCymba's new look - ClearCourse<\/title>\n<meta name=\"description\" content=\"ClearCourse highlights Cymba, a purpose-driven business boosting charity fundraising and brand engagement through mobile payments and messaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cymba's new look - ClearCourse\" \/>\n<meta property=\"og:description\" content=\"ClearCourse highlights Cymba, a purpose-driven business boosting charity fundraising and brand engagement through mobile payments and messaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/\" \/>\n<meta property=\"og:site_name\" content=\"ClearCourse\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-30T00:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T06:56:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clearcourse.co.uk\/staging\/wp-content\/uploads\/2025\/09\/Cymbaanewlookforanewchapter-1920w.webp?wsr\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Vajra Tech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vajra Tech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cymba's new look - ClearCourse","description":"ClearCourse highlights Cymba, a purpose-driven business boosting charity fundraising and brand engagement through mobile payments and messaging.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/","og_locale":"en_US","og_type":"article","og_title":"Cymba's new look - ClearCourse","og_description":"ClearCourse highlights Cymba, a purpose-driven business boosting charity fundraising and brand engagement through mobile payments and messaging.","og_url":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/","og_site_name":"ClearCourse","article_published_time":"2022-11-30T00:00:08+00:00","article_modified_time":"2025-10-01T06:56:23+00:00","og_image":[{"width":1920,"height":1281,"url":"https:\/\/clearcourse.co.uk\/staging\/wp-content\/uploads\/2025\/09\/Cymbaanewlookforanewchapter-1920w.webp?wsr","type":"image\/webp"}],"author":"Vajra Tech","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vajra Tech","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/#article","isPartOf":{"@id":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/"},"author":{"name":"Vajra Tech","@id":"https:\/\/clearcourse.co.uk\/staging\/#\/schema\/person\/856ed86482b7c278a1e5ba68efdb6bfb"},"headline":"Cymba: a new look for a new chapter","datePublished":"2022-11-30T00:00:08+00:00","dateModified":"2025-10-01T06:56:23+00:00","mainEntityOfPage":{"@id":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/"},"wordCount":678,"commentCount":0,"publisher":{"@id":"https:\/\/clearcourse.co.uk\/staging\/#organization"},"image":{"@id":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/#primaryimage"},"thumbnailUrl":"https:\/\/clearcourse.co.uk\/staging\/wp-content\/uploads\/2025\/09\/Cymbaanewlookforanewchapter-1920w.webp?wsr","articleSection":["General News","News"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/","url":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/","name":"Cymba's new look - ClearCourse","isPartOf":{"@id":"https:\/\/clearcourse.co.uk\/staging\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/#primaryimage"},"image":{"@id":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/#primaryimage"},"thumbnailUrl":"https:\/\/clearcourse.co.uk\/staging\/wp-content\/uploads\/2025\/09\/Cymbaanewlookforanewchapter-1920w.webp?wsr","datePublished":"2022-11-30T00:00:08+00:00","dateModified":"2025-10-01T06:56:23+00:00","description":"ClearCourse highlights Cymba, a purpose-driven business boosting charity fundraising and brand engagement through mobile payments and messaging.","breadcrumb":{"@id":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/#primaryimage","url":"https:\/\/clearcourse.co.uk\/staging\/wp-content\/uploads\/2025\/09\/Cymbaanewlookforanewchapter-1920w.webp?wsr","contentUrl":"https:\/\/clearcourse.co.uk\/staging\/wp-content\/uploads\/2025\/09\/Cymbaanewlookforanewchapter-1920w.webp?wsr","width":1920,"height":1281},{"@type":"BreadcrumbList","@id":"https:\/\/clearcourse.co.uk\/staging\/cymba-a-new-look-for-a-new-chapter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clearcourse.co.uk\/"},{"@type":"ListItem","position":2,"name":"Cymba: a new look for a new chapter"}]},{"@type":"WebSite","@id":"https:\/\/clearcourse.co.uk\/staging\/#website","url":"https:\/\/clearcourse.co.uk\/staging\/","name":"ClearCourse","description":"","publisher":{"@id":"https:\/\/clearcourse.co.uk\/staging\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clearcourse.co.uk\/staging\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/clearcourse.co.uk\/staging\/#organization","name":"ClearCourse","url":"https:\/\/clearcourse.co.uk\/staging\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/clearcourse.co.uk\/staging\/#\/schema\/logo\/image\/","url":null,"contentUrl":null,"width":null,"height":null,"caption":"ClearCourse"},"image":{"@id":"https:\/\/clearcourse.co.uk\/staging\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/clearcourse.co.uk\/staging\/#\/schema\/person\/856ed86482b7c278a1e5ba68efdb6bfb","name":"Vajra Tech","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/clearcourse.co.uk\/staging\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2a6b1a81961244834e3dae48801b36700746f5627f5e40cf25564c6dbeea6752?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2a6b1a81961244834e3dae48801b36700746f5627f5e40cf25564c6dbeea6752?s=96&d=mm&r=g","caption":"Vajra Tech"},"url":"https:\/\/clearcourse.co.uk\/staging\/author\/vajra_tech\/"}]}},"_links":{"self":[{"href":"https:\/\/clearcourse.co.uk\/staging\/wp-json\/wp\/v2\/posts\/6169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clearcourse.co.uk\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clearcourse.co.uk\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clearcourse.co.uk\/staging\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/clearcourse.co.uk\/staging\/wp-json\/wp\/v2\/comments?post=6169"}],"version-history":[{"count":0,"href":"https:\/\/clearcourse.co.uk\/staging\/wp-json\/wp\/v2\/posts\/6169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clearcourse.co.uk\/staging\/wp-json\/wp\/v2\/media\/6180"}],"wp:attachment":[{"href":"https:\/\/clearcourse.co.uk\/staging\/wp-json\/wp\/v2\/media?parent=6169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clearcourse.co.uk\/staging\/wp-json\/wp\/v2\/categories?post=6169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clearcourse.co.uk\/staging\/wp-json\/wp\/v2\/tags?post=6169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}