Cymba: a new look for a new chapter
Here at ClearCourse, we love businesses that have a real, very genuine sense of purpose.
Businesses that contribute positively to not only their customers but the world around them, too. And one business that certainly typifies that is Cymba.
Cymba, a small business that primarily works with charities to help increase fundraising and donations, joined ClearCourse in 2021 after almost 20 years helping the likes of Macmillan Cancer Support, UNICEF, RSPCA and Marie Curie increase donations via mobile payments and messaging.
The business also works with household brand names – think Uncle Ben’s, Cadbury, Heineken, M&M’s, and Marvel – to generate competition entries and generally engage their audiences.
Cymba’s tech platform, where clients can manage their campaigns and access real-time data, is just one part of the Cymba proposition.
The Cymba team has always prioritised customer service – and, as a long-serving team, it’s those one-on-one relationships, strategic advice and invaluable guidance that clients value more than anything else.
The value of people
Businesses that joins ClearCourse undergoe a branding refresh. It’s good to revisit the key messages that we want audiences to understand. It’s important to sense-check the brand proposition and how the visuals connect with the audience.
After all, brands and the products and services they offer often evolve and mature organically, but branding, websites and other marketing collateral rarely evolve at the same pace.
When working with the Cymba team, one thing became abundantly clear.
The business is about people.
The people within Cymba and the charities and businesses they work with.
The people who the brand connects with via text-to-win competitions.
And crucially, the people – and causes – that are helped because the brand has worked to increase charitable donations.
That’s why, across the new Cymba website, people feature heavily – not only in the imagery used but also in the library of case studies you’ll now find.
The faces of the Cymba team are all on the site too. They’re there because these are the people clients will be working with – clients won’t be outsourced to a call centre where it’s potluck who they speak to; they get to connect directly with members of that small team.
Creating relevancy for today
Of course, people are just one aspect of a brand – the product has to stand up to scrutiny, and keep on innovating.
With the cost of living crisis, rising costs and other financial pressures, the vast majority of people have less disposable cash than a year or two ago – so creating a compelling case to donate to charities, and make it as simple as possible, is more important than ever before.
And that’s where Cymba really comes into its own.
The brand has been at the forefront of mobile giving technology for two decades, helps charities get a direct response from TV commercials, display advertising and billboards. The new logo, website and brand positioning reflects the confidence and knowledge that this experience brings.
It also reflects the backing and scale Cymba now has as part of ClearCourse.
In an increasingly challenging market for charities, Cymba’s incredibly well placed to help them achieve whatever they need to.
And it certainly looks the part as it enters the next chapter of its evolution.
Dan Barber, Director of Brand Strategy at ClearCourse, commented:
"We’ve created an overarching brand identity for ClearCourse, built from a foundation of clean lines, space and execution of typography. Cymba has adopted this brand architecture. Additionally, we’re slowly collating our image library to showcase real people in real situations, be that our customers or our teams - and it’s that inclusion of people-led imagery that helps us connect. Many people support our software and payment solutions, and those solutions give power to the people who use and interact with them. Cymba is a benchmark in terms of people - they’re a great team, and we’re proud to have worked together to produce their new go-to-market messaging, brand identity and website."
